As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Ganosh Gourmet - designed by Kate Purdy

Ganosh Gourmet is a gourmet food delivery service in Coronado, CA.  Wendy Sanger McGuire and her team prepare healthy and delicious meals for the clients in Coronado.  This website is has a very custom eCommerce and ordering system.  The site is a CMS (content management system) website that allows Wendy to make changes whenever she likes.

Stoney's Kids

A quick turn around was needed for this project.  Stoney’s kids is a non-profit organization  that raise money for youth programs in East County San Diego.  The site was designed, built and deployed in 24 hrs.  This site is a content management website that includes eCommerce functionality to handle donations.

Gio Bistro and Wine Bar

Gio Bistro and Wine Bar in La Mesa. The existing design was converted into a complete content management site. The site includes a community calendar which has improved SEO for this website, bringing more business into Gio.

San Diego Trauma Therapy - design by Kate Purdy

San Diego Trauma Therapy is a site that serves as a directory of EMDR therapists in San Diego.  The site manages subscriptions and registrations of therapists.